WATERLOO REGION — Cheer this: we’re now the 10th biggest urban area in the country. Barely.
Statistics Canada estimates that after a long chase, the urban population of Waterloo Region surpassed nearby London by 141 people in 2010.
If this milestone of 492,390 people holds through the 2011 census, economic promoters say it should help us compete on the world stage.
For example, Kitchener-Cambridge-Waterloo will show up more often on top-10 lists prepared for investors and job-seekers.
“You know, Letterman doesn’t have an 11th,” quipped Iain Klugman, chief executive of Communitech, a local technology association.
“Size really does matter when people are making location decisions,” he said. “We need more people, to fuel the opportunities that we have with our companies.”
Population estimates are for census metropolitan areas, which have at least 100,000 residents and are defined by commuting patterns. Our metropolitan area is Waterloo Region excluding the townships of Wilmot and Wellesley. London’s area includes London and seven nearby communities.