Starlight

[UrbanWaterloo]

July 18, 2009

[Sameer]

Starlight, while it is an absolutely fun place to be, needs to do more effective advertising to publicize their live shows. Walking to its location and staring at the posters outside the front door is not the best way I'd like to learn about a great band coming in for a show.

If I had a nickel for every time I heard about a Starlight show AFTER IT WAS OVER, I would be rich enough to pay for the advertising campaign I'm proposing.

I worry that because they have sold out shows enough times, that they're not too worried about advertising. Why would you tell more people about a show when you know that not all of them could make it, right? Well, no, I'm merely asking to play on psychology here. If you advertise more the fact that some amazing Canadian bands have picked your venue to perform, and if people throng to get tickets and get disappointed because the show they want to go to is sold out, then people will start paying even more attention to your club, maybe even taking the time to walk to your front door and staring at your posters. You'll create more of a buzz about how hot and respected your club is. People will talk to each other about keeping tabs on your event schedule. The phrase, "Hey, wanna go to that Starlight show?" will become more popular....

I love your venue, but please do more to let me know when bands are coming in.

[Sameer]

I forgot to mention one thing:

With all the attention at your club, it will almost undoubtedly assure solid attendance rates on nights where you dont have live shows.

Also, always remember that every September, a whole new generation of potential clients moves into this region to start school. They need to know about how great your club is. Similarly, a whole generation of clients leaves this region around the same time after they graduate. With the buzz you'd generate from whatever creative advertising campaign you come up with, you'd have the seniors letting the juniors know that Starlight is a great place to be, and that word-of-mouthcycle, if stoked the right way, gives you publicity that money usually can't buy.

[Spokes]

In my opinion Advertising/Marketing is not a strong point in Waterloo Region, especially for the good things. We need to promote the things that are great here.

[starlight]

Sameer - Thanks for the feedback. We do advertising in the Record, there's a weekly ad in Echo, we have posters on posts along King Street, at Starlight, Jane Bond and Ethels Lounge. If you would rather check online for listings we update our website regularly http://www.janebond.ca and we also keep our Facebook updated http://www.facebook.com/pages/manage...ght/5683199962
If you would prefer to have the listings come to your inbox, we do mailouts (usually every couple weeks in the fall, and once a month in the summer) you can sign up by emailing starlightwaterloo@gmail.com

As of right now we have every Friday with DJ Charless, $5 at the door no cover before 11pm
Saturdays Global Warming, $3 at the door no cover before 11pm.

And....

Thursday, May 13
UPTOWN WATERLOO JAZZ FESTIVAL FUNDRAISER
with Dee Dee and the Dirty Martinis (featuring Dione Taylor)
Raffle, Silent Auction, Art Sale
$50 advance - Order Tickets
Doors at 7 PM
19+

Sunday, May 16 - 2ND SHOW ADDED DUE TO POPULAR DEMAND
THE ENGLISH BEAT
$30 advance - Order Tickets
Doors at 8 PM
19+

Monday, May 17 - SHOW SOLD OUT
THE ENGLISH BEAT
$30 advance
Doors at 8 PM
19+

Tuesday, June 1
JUSTIN RUTLEDGE
with special guests The Beauties
$14 advance - Order Tickets
Doors at 9 PM
19+

Wednesday, June 2
The original 1977 line up, first tour in 30 years ...
THE DIODES
with special guests Johnny and the G-Rays
Plus! Punk '77 Special Event
Liz Worth in conversation with Ralph Alfonso and guests: Discussing and signing her book 'Treat Me Like Dirt'. All bands will be available in this early segment to chat and sign books. We will also be projecting rare 1977 Toronto Punk footage.
$14 advance - Order Tickets
Doors at 8 PM
19+

Friday, June 4
ANDY KIM
$25 advance - Order Tickets
Doors at 7:30 PM, show at 8 PM - DJ Charless follows the show
19+

Thursday, June 10
NEIL HAMBURGER
with special guests Robert Dayton and Daiquiri
$12 advance - Order Tickets
Doors at 9 PM
19+

Wednesday, June 16
THE MAHONES
with special guest from Boston, USA Continental featuring Rick Barton (ex Dropkick Murphys / guitarist on their classic albums Do or Die and The Gangs All Here) and The Delinquints
$12 advance
Doors at 9 PM
19+

Wednesday, June 30
MEN
with special guests Lovers Love Haters
$12 advance
Doors at 9 PM
19+

Monday, July 26
BOB LOG III
$14 advance
Doors at 9 PM
19+

Monday, August 9
JULIETTE LEWIS
$18 advance - Order Tickets
Doors at 9 PM
19+

[Sameer]

Starlight, you are amazing. Thank you for posting and thank you for pointing a whole new swathe of internet users to your show announcement resources. Personally, this will help me embrace the culture you're bringing to our city. But more importantly, getting involved in new media for your advertising (like you've done so above here) is going to be amazing for your reputation.

Long live Starlight. I love your club.

[Sameer]

Also, excuse me while I jump around in SHEER UTTER EXCITEMENT at Juliette Lewis coming to town. I saw her open for Chris Cornell in Toronto three years ago and I am thrilled that she's coming around. Who on this website wants to go catch this show with me?

[Greg Moore]

I'd love to see Starlight become a wheelchair accessible venue.

[urbandreamer]

Now that sister store Gloss has moved to Kitchener, I wonder if the Starlight will follow?

[TheWipp]

Now that sister store Gloss has moved to Kitchener, I wonder if the Starlight will follow?

Maybe Rebecca can convince Starlight to take the plunge, but doubtful. Starlight has an amazing venue right where it is (minus the wheelchair ramp/elevator)

PS I'm also uber-excited to see Juliette Lewis come to town

[glossgirl]

Sister store! Love it, and wish that I owned the wonderful Starlight.. We are related, more like kissing cousins though. I bartend every Friday night and I clothe many of the other staff and the amazing owners Josh and Bernard, but thats where it ends.

[starlight]

So it's been awhile since we updated you with what's going on. But we wanted to let you know about a fundraiser some of our staff and close friends have organized. It's taking place this Saturday, October 2 from 11am - 4pm.

Everyone is welcome to this event. Babies, Children, Teens, Adults, Grandparents, whomever! There will be boozy drinks available for those who are old enough and non-boozy drinks for those under 19.

The event will include art, screen prints, clothing, zines, hand made soaps & creams, workshops, cupcakes, tarot readings, glamour shots, raffle prizes!!

Workshops happening throughout the day:
BOOKBINDING with Eunice Luk
DIY SILKSCREENING with Peter Toenders
GRAPHIC STORYTELLING with Andrea Manica

Come hang out with us!!

Raffle Prizes include:
Brown Salon - consultation, cut, colour or hi-lites
Delirium - Sailor Jerry tote bag
Encore Records - gift certificate
Ethels Lounge - gift certificate, t-shirt & canvas bag
Jane Bond - gift certificate, disc golf discs
Oiseau Salon - haircut, Goldwell haircare package (2 prizes!)
Old Goat Books - gift certificate
Orange Monkey Music - gift certificate
Peter Says Denim - pair of jeans (can be exchanged for different size)
Princess Cafe - Dinner and a movie for 2
Words Worth Books - gift certificate
More prizes from Gloss, Tall Ship Tattoo, Andy McGuire, Bocce, Cursed Arrows, Elsa Jayne, Knock Knock Ginger, Pick A Piper, Saigon Hookers, Spirits, The Haret, The Miniatures, The Nights Below, Trap Tiger and more!!

Following the day time event at the Starlight is a concert at the grist mill.

Doors are at 6pm
Suggested donation $5 - All proceeds are being donated directly to BBBS.
ALL AGES

With performances by:
Knock Knock Ginger
Trap Tiger
Avery Island
Jesse Maranger

Please come out and support this good cause!

Don't forget to check out our Facebook page for more events http://www.facebook.com/pages/Waterl...ght/5683199962
Or sign up to our mailing list at http://janebond.ca/ newsletters are sent out once or twice a month depending on event schedule and contests!

[starlight]

Not to spam you all, and I promise not to post any listings here again for awhile but we've got most of our events confirmed for the fall. Check 'em out!
(All events are 19+ unless otherwise noted.

Our weekly club nights...

We just started our Industry night last night!
Labatt's presents ...
INDUSTRY MONDAYS
with DJ Surreal!
cheap beer... cheap jager
No cover with Industry Pay Stub / $5 without
Doors at 10 PM


Every Thursday Night
THE OTHER GOOD MUSIC
What You Won't Hear Everywhere Else!
Retro, Brit Pop, Electro, Americana, 60's Mod, Glam, Post Punk!
No Cover All Night!
Doors at 10 PM


Every Friday Night
BEHIND THE MILK WITH DJ CHARLESS
Spinning the best of funk, disco, house, hip hop, soul and more!
No cover before 11 PM
$5 at the door after 11 PM
Doors at 10 PM
19+


Every Saturday Night
GLOBAL WARMING
with DJs 88, Benong, Josh Chong plus special guests!
Spinning hip hop, house, electro, reggae and more!
No cover before 11 PM - arrive early to avoid the line
$5 at the door after 11 PM
Doors at 10 PM
19+


The Concerts

Wednesday, September 29
THE MUSIC BOX CD RELEASE PARTY with Bocce
$5 at the door
8 PM All Ages/Licensed


Saturday, October 2
HANDMADE ON PARADE
Please see the post above this for details!

Wednesday, October 6 & Thursday, October 7
DANNY MICHEL & THE SUNSET SEA BAND CD RELEASE PARTY
featuring Rob Carli, Mark Mariash, Davide Direnzo, Mark Macintyre and Mike Downing
$15 advance
8 PM


Sunday, October 10
THANKSGIVING LONG WEEKEND 80'S DANCE PARTY
with DJ 88 and DJ Matics!
Doors at 10 PM

Wednesday, October 13
WHITE COWBELL OKLAHOMA
$12 advance / $15 at the door
Doors at 9 PM

Saturday, October 16
STEVE EARLE (Solo and Acoustic)
with special guest Mike Plume
$50 advance
Doors at 7 PM


Tuesday, October 19
WINTERSLEEP
$25 advance
Doors at 9 PM

Tuesday, October 26
YOUNG GALAXY
$9 advance
Doors at 9 PM


Tuesday, October 27
C'MON
with special guests The Saigon Hookers
$9 advance
Doors at 9 PM

Saturday, November 6
SHOUT OUT OUT OUT OUT
$18 advance
Doors at 8 PM - Global Warming follows the show!

Tuesday, November 9
ROYAL WOOD
$15 advance
Doors at 8 PM

Wednesday, November 24
ACE KINCAID
with special guest Life in a Vacuum
$5 at the door
Doors at 9 PM

Thursday, November 25
LUKE DOUCET AND THE WHITE FALCON
with special guests The Beauties
$18 advance
Doors at 8 PM - The Other Good Music DJ Night follows the show!

Thursday, December 2
Arts & Crafts Recording Artists ...
RA RA RIOT
with special guests Most Serene Republic and Imaginary Cities
$13 advance
Doors at 8 PM

Wednesday, December 28
From Detroit ...
ELECTRIC SIX
$18 advance
Doors at 9 PM

We hope you can come check out some of these shows! If you have any questions regarding any of these shows feel free to email us

[kat]

I checked out Starlight after reading the Echo Readers Poll and seeing that Starlight won a bunch of categories. My friends and I had the best time! It was packed on Saturday, people were just having a good time and surprisingly the staff was all pretty nice! I'll definitely be going back and telling more people about this place!