Part of the problem is that the excessive use of the car in North American society has ruined most individuals perception's of distance to the extent that they don't realize how near destinations/landmarks are any longer which helps explain why so many car trips are of the "ridiculous" nature (<5km).
For instance, ask a regular motorist in uptown Waterloo how far the University of Waterloo or Conestoga Mall or downtown Kitchener is from Uptown and the will invariably tell you that they are 5-10km away when in fact they are 2.0, 3.5, and 3.0 kilometers respectively (or all <=30min brisk walk). The same can be said for Downtown Kitchener if you asked how far downtown is from St. Mary's Hospital, the OEYC at Westmount, or Highland Hills mall (1.9, 2.8, and 4.0 respectively or again <=40min walking).
Maybe it is time to add some wayfinding signage to uptown and downtown.
Everyone move to the back of the bus and we all get home faster.